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Thursday, April 19 • 3:30pm - 4:45pm
The Digital Frontier: New Ways to Market Your Music and Engage Your Fans

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In this “always online” world, the barriers to growing your career have been replaced with a host of new tools to reach fans all over the globe. With this great freedom comes a great responsibility: musicians now have to put down their instruments and put on their marketing and business hats to have success. These leaders from both the business and creative sides of music will provide practical advice on how to make the most of new marketing platforms, distribute your recordings, build loyal fans through social networks and monetize your music along the way.

avatar for Jared Leto

Jared Leto

 Jared Leto enjoys long hikes and vegan ice cream. When he's not on tour, he's based nowhere, since he's always on tour. Besides being the front man of Thirty Seconds To Mars, he is also the founder of The Hive, The One + Only Golden Tickets, and VyRT.
avatar for Kendel Ratley

Kendel Ratley

Kendel Ratley is Kickstarter's Director of Marketing and Outreach. She focuses on implementing Kickstarter's mission in the real world via events, community relations, and helping artists conceptualize projects. Kendel has spent a decade marketing NYC music and tech start-ups. She... Read More →
avatar for Ian Rogers

Ian Rogers

 Ian Rogers has been helping artists make the most of the web since 1993. Until April 2008, he was VP and General Manager of Yahoo! Music and Yahoo! Video. Previously he was President and CTO of Mediacode (sold to Yahoo!), President of New Media at Grand Royal, Webmaster at Nullsoft... Read More →
avatar for D.A. Wallach

D.A. Wallach

D.A. Wallach is best known as one-half of Chester French, a critically-acclaimed duo discovered by Kanye West and Pharrell Williams. An ‘07 graduate of Harvard College, D.A. has been featured in GQ, Rolling Stone, Vogue, and numerous other publications. He has toured with Lady Gaga... Read More →


Thursday April 19, 2012 3:30pm - 4:45pm PDT
Hollywood Ballroom #2 2nd Floor (Mezzanine)

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