In this “always online” world, the barriers to growing your career have been replaced with a host of new tools to reach fans all over the globe. With this great freedom comes a great responsibility: musicians now have to put down their instruments and put on their marketing and business hats to have success. These leaders from both the business and creative sides of music will provide practical advice on how to make the most of new marketing platforms, distribute your recordings, build loyal fans through social networks and monetize your music along the way.